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POSTING TYPE: TOCs

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Internal Brand Communication for Transforming Employees into Brand Champions: The Role of Knowledge and Value Congruence
—Konecnik Ruzzier, M., Terglav, K., Kaše, R. [] []

Willingness to Buy Digital and Physical Books: Impact of Price Fairness Perceptions on Different Price Levels and Content of Books
—Kuèinskas, G., Pikturniene, I. [] []

Perceived Private Label Authenticity: A Two-Study Analysis
—Horvat, S., Komarac, T., Ozretiæ Došen, Ð. [] []

A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil
—Feitosa, W., Lourenço, C.E., Rezende, L.H., Saeki Sunago, N., Costa e Silva, S. [] []

Attitudes Towards Climate Change and Electric Car Purchase – The Case of European Consumers
—Božiæ, Lj. [] []

Editorial Preface
—Komarac, T., Škare, V. [] []