Italian J Mar
Introduction
Italian Journal of Marketing, 2021(4)
POSTING TYPE: TOCs
Special issue: Covid-19 and Marketing Research in Italy. Contributions to theories, methods, and practices. Guest Editors: Eleonora Di Maria, Marco Galvagno, Giuseppe Pedeliento, Michele Simoni
Edited by Eleonora Di Maria, Marco Galvagno, Giuseppe Pedeliento, Michele Simoni
The long Covid effect in marketing and consumer research
—Eleonora Di Maria, Michele Simoni, Giuseppe Pedeliento & Marco Galvagno [] []
Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience
—Marco Bettiol, Mauro Capestro, Eleonora Di Maria & Stefano Micelli [] []
Getting the most from E-commerce in the context of omnichannel strategies
—Valeria Belvedere, Elisa Martina Martinelli & Annalisa Tunisini [] []
Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic
—Giandomenico Di Domenico, Annamaria Tuan & Marco Visentin [] []
Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships
—Daniela Corsaro, Isabella Maggioni & Mirko Olivieri [] []
Uncovering knowledge on travel behaviour during COVID-19: a convergent parallel mixed-methods study in the context of Italy
—Giacomo Del Chiappa, Ilenia Bregoli & Marcello Atzeni [] []
How social innovations spread globally through the process of reverse innovation: a case-study from the South Korea
—Chiara Cannavale, Lorenza Claudio & Michele Simoni [] []