Intl J Adv
Introduction
International Journal of Advertising, 40(8)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Digital transformation and advertising: insights from the 2020 ICÂÜÀòÉç¹ÙÍø-KAS conference
—Yuri Seo & Jong-Ho Lee [] []
How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture
—Inhye Kim, Yung Kyun Choi & Sungmi Lee [] []
The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
—Nayoung Jung & Subin Im [] []
The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer
—Widya Paramita & Felix Septianto [] []
Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals
—WooJin Kim, Yuhosua Ryoo, Sukki Yoon & Kacy Kim [] []
The adverse effects of mobile devices on willingness to donate and online fundraising outcomes
—Sorim Chung & Neil Hair [] []
AI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion
—Jungyong Ahn, Jungwon Kim & Yongjun Sung [] []
Multitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance
—Boreum Choi, Uiju Choi & Ji Hee Song [] []