Euro J Mar
Introduction
European Journal of Marketing, 56(1)
POSTING TYPE: TOCs
Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions
—Shanta Banik, Yongqiang Gao, Fazlul K. Rabbanee []
For all to see: social risk and observable complaining on Facebook
—Christine Armstrong, Alicia Kulczynski, Stacey Brennan []
The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement
—Cristina Mele, Tiziana Russo-Spena []
When, for whom and why expanding single-option offerings creates value: locomotion fit from choice between options
—Frank Mathmann, Mathew Chylinski []
Modeling multiple forms of consumer animosity through fuzzy-set qualitative comparative analysis
—Paolo Antonetti, Danae Manika []
Organizational unlearning, knowledge generation strategies and radical innovation performance: evidence from a transitional economy
—Feng Zhang, Chongchong Lyu, Lei Zhu []
Consumer-dominant social marketing: a definition and explication
—Thomas Boysen Anker, Ross Gordon, Nadia Zainuddin []
Value cocreation in new service development: a process-based view of resource dependency
—Qiang Wang, Ilan Oshri, Xiande Zhao []
How preexisting beliefs and message involvement drive charitable donations: an integrated model
—Eric Van Steenburg, Nancy Spears []
Boundary spanner closeness to partner firm as relational governance in turbulent versus stable environments
—Shaohan Cai, Xiaoyan Wang, Yongchao Ma, Xinyue Zhou, Zhilin Yang []
A study of incentives in charitable fundraising
—Ernan Haruvy, Peter Popkowski Leszczyc []