J Soc Mar
Introduction
Journal of Social Marketing, 12(1)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Special issue: Social marketing and the United Nations sustainable development goals: I, we and all of us
Guest editors: V. Dao Truong, Stephen G. Saunders
Guest editorial
—V. Dao Truong, Stephen G. Saunders []
An extended theory of planned behaviour model to predict intention to use bioplastic
—Desiderio Gutiérrez Taño, Janet Hernández Méndez, Ricardo DÃaz-Armas []
Leveraging macro-social marketing to achieve sustainable development goals: a city-wide intervention addressing obesity in Brazil
—Adriana Bastos, Tânia Veludo-de-Oliveira, Mirella Yani-de-Soriano, Marcio Atalla, Bruno Gualano []
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change
—Sinead Duane, Sinead Duane, Christine Domegan, Brendan Bunting []
Social marketing and higher education: partnering to achieve sustainable development goals
—Chiara Hübscher, Susanne Hensel-Börner, Jörg Henseler []