J Mar Man
Introduction
Journal of Marketing Management, 37(15/16)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA
—Ling Jiang, Huachao Gao & Linda Hui Shi [] []
Placing an ethical brand: the Fairtrade Towns movement
—Ken Peattie & Anthony Samuel [] []
Can a retail environment be simulated by photographs?
—Kim Willems, Lieve Doucé & Ann Petermans [] []
The pseudoscientist ‘priest’: religiously selling nanotechnology |
—Andrew Kristoffer Dean [] []
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands
—Veronica Gabrielli, Ilaria Baghi & Francesca Bergianti [] []
Music and well-being: a transformative consumer research perspective |
—Gary Sinclair & Julie Tinson [] []
Advertising healthy eating to young consumers: insights from English and Swedish adolescents |
—Anna Maria Sherrington, Steve Oakes & Philippa Hunter-Jones [] []
Driverless futures: current non-drivers’ willingness to travel in driverless vehicles
—Rita Kottasz, Roger Bennett, Rohini Vijaygopal & Bettina Gardasz [] []