Cust Needs Solutions
Introduction
Customer Needs and Solutions, 8(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Reflections
Wharton Marketing: Where Academia Meets Practice
—Eric T. Bradlow, Raghuram Iyengar, Barbara E. Kahn, Catherine (Cait) Lamberton, Leonard M. Lodish, Robert J. Meyer, Yoram (Jerry) Wind []
Measuring the Effects of Marketing Solicitations
—Jialie Chen, Vithala R. Rao []
Brand Voiceprint
—Hye-jin Kim, Yi Wang, Min Ding []
Perspectives
John Quelch on Marketing
—John Quelch, Zoey Chen []