TPM 2022
Introduction
Theory & Practice in Marketing Conference, 10-12 May 2022, Emory University; Deadline 1 Mar
POSTING TYPE: Calls: Conferences
Author: Sandy Jap
Theory & Practice in Marketing Conference
May 10-12, 2022 at the Goizueta Business School at Emory University
The TPM Conference is motivated by the belief that marketing academia is often too far removed from addressing substantive problems, and instead focuses on more narrow methodological issues and/or theoretical phenomena disconnected from real-world applications. This lack of substantive focus threatens to make our field irrelevant and undermines the legitimacy of research at business schools.
This year, The International Journal of Research in Marketing is pleased to announce a special issue in collaboration with the 2022 TPM Conference. Consistent with the spirit of the TPM Conference, the special issue seeks research that bridges the gap between marketing academia and practice by tackling substantive marketing problems.