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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Pushed into a crowd: Repositioning costs, resources, and competition in the RTE cereal industry
—Young Hou, Dennis Yao []

How ecosystem structure affects firm performance in response to a negative shock to interdependencies
—Natalie Burford, Andrew V. Shipilov, Nathan R. Furr []

The myth of the flat start‐up: Reconsidering the organizational structure of start‐ups
—Saerom (Ronnie) Lee []

Income or education? Community‐level antecedents of firms’ category‐spanning activities
—Heewon Chae [Google Scholar]

Start with “Why,” but only if you have to: The strategic framing of novel ideas across different audiences
—Denise Falchetti, Gino Cattani, Simone Ferriani []

Hidden in a group? Market reactions to multi‐violator corporate social irresponsibility disclosures
—Chang Liu, Stephanie Lu Wang, Dan Li []

Corporate‐level influences on internal capital allocation: The role of financial analyst performance projections
—John R. Busenbark, Matthew Semadeni, Mathias Arrfelt, Michael C. Withers []