���������

INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

---

Showcasing articles that focus on metrics and analytics in retailing
—Anne L. Roggeveen, Raj Sethuraman, V. Kumar, Rajkumar Venkatesan []

Transformation of Metrics and Analytics in Retailing: The Way Forward
—V. Kumar, Rajkumar Venkatesan []

Building A Sustainable Shelf: The Role of Firm Sustainability Reputation
—Kealy Carter, Satish Jayachandran, Mitchel R. Murdock []

Valuation of brand equity and retailer growth strategies using real options
—Lenos Trigeorgis, Francesco Baldi, Constantine S. Katsikeas []

Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market
—Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Felipe Zambaldi, Marcos Fava Neves []

The strategic drivers of drop-shipping and retail store sales for seasonal products
—Annibal C. Sodero, Aidin Namin, Dinesh K. Gauri, Sreekumar R. Bhaskaran []

Capturing Retailers’ Brand and Customer Focus
—Simeng Han, Werner Reinartz, Bernd Skiera []

Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach
—Shaphali Gupta, Divya Ramachandran []

How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences
—Guangming Xie, Kevin Lü, Suraksha Gupta, Yushi Jiang, Li Shi []

Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market
—Amalesh Sharma, Koray Cosguner, Tarun K. Sharma, Manoj Motiani []

The role of machine learning analytics and metrics in retailing research
—Xin (Shane) Wang, Jun Hyun (Joseph) Ryoo, Neil Bendle, Praveen K. Kopalle []

A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers
—Siham El Kihal, Namig Nurullayev, Christian Schulze, Bernd Skiera []

Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship
—Martin Hirche, Paul W. Farris, Luke Greenacre, Yiran Quan, Susan Wei []

A score-driven model of short-term demand forecasting for retail distribution centers
—Henrique Hoeltgebaum, Denis Borenstein, Cristiano Fernandes, Álvaro Veiga []

Joint In-Season and Out-of-Season Promotion Demand Forecasting in a Retail Environment
—Jannik Wolters, Arnd Huchzermeier []

Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?
—Mayank Nagpal, J. Andrew Petersen []

Customized Targeting Strategies for Category Coupons to Maximize CLV and Minimize Cost
—Bernhard von Mutius, Arnd Huchzermeier []