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INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Towards an integrated model for brand adoption: insights from an organismic integration theory
—Naeem Gul Gilal, Jing Zhang, Faheem Gul Gilal and Rukhsana Gul Gilal []

The role of product lines in determining the degree and speed of integration: evidence from the pharmaceutical MNCs in cross-border acquisitions
—Robina Rashid, Yuosre F. Badir, Adeel Tariq and Bilal Afsar []

Which corporate social responsibility issues do consumers perceive as relevant to be evaluated in the hotel sector?
—José A. Pérez-Aranda and Montserrat Boronat-Navarro []

Barriers to ethical business in Slovakia: an exploratory study based on insights of top representatives of business and employer organisations
—Anna Lašáková, Anna Remišová and Alexandra Bohinská []

Factors affecting online purchase intention of consumers: a comparative approach between China and Uzbekistan
—Dawei Liu, Miao Shi, Yuting Kang, Nodir Egamberdiev and Anastassiya Bakhareva []

Conceptualising involvement in fashion social media brand communities
—Ángel Hernández-García and Santiago Iglesias-Pradas []