New Co-Editor at J Interactive Mar
Introduction
Sonya Gensler will be the next Co-Editor at the Journal of Interactive Marketing
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Journal News
Author: Marie Adolph
SONJA GENSLER, PH.D University of M羹nster, NAMED
JOURNAL OF INTERACTIVE MARKETING CO-EDITOR-DESIGNATE
NEW YORK December 16, 2021 Marketing EDGE, a nonprofit education organization, today announced that Sonja Gensler, an Extraordinary Professor at the Marketing Center M羹nster (School of Business and Economics, University of M羹nster) has been named co-editor-designate of Marketing EDGEs泭Journal of Interactive Marketing簧 (JIM). Gensler will join Arvind Rangaswamy Jonas H. Anchel Professor of Marketing at Penn State, Smeal College of Business, in leading the journal.
JIM泭positions itself at the center of contemporary marketing and serves as a catalyst for identifying issues, stimulating academic research, and shaping ideas on a broad range of topics that have the potential of affecting the future practice, theory, and understanding of marketing with technology.
The co-editor search was conducted by泭the current JIM Editors Arvind Rangaswamy and Wendy Moe, with assistance from JIMs泭Policy Board members. Sonja is an excellent scholar and expert in digital marketing. She brings a balanced perspective that combines rigor with relevance, which will serve the journal well. I look forward to working with Sonja as Co-Editor of Journal of Interactive Marketing, Rangaswamy said.
JIM Policy Board member Charles Hofacker, who is Carl DeSantis Professor of Marketing at Florida State University’s College of Business, had this to say: “Professor Gensler’s work has been at the forefront of interactive marketing for years. She has a tremendous track record as a Thought Leader in areas like digital CRM, digital advertising, consumer-generated content, and online retailing. Her theoretical, managerial and methodological acumen will serve the journal well as it reinforces its role atop the most dynamic, interesting and important trend in marketing, namely the influx of information technology.”
Gensler holds a PhD from the Goethe University Frankfurt. She joined the University of M羹nster (Germany) in 2012. Sonjas academic work focuses on the consequences of digitalization for businesses and consumers. Her research has been published in journals such as the Journal of Marketing, International Journal of Research in Marketing, Journal of Retailing, Journal of Interactive Marketing, Journal of Product Innovation Management, and European Journal of Operational Research. Since December 2020, Sonja has been the Vice Dean for Research & Third Mission for the School of Business and Economics. Moreover, she also serves as Equal Opportunities Officer of the School of Business and Economics. I feel very honored to serve as Co-Editor for the Journal of Interactive Marketing a journal with one of the highest impact factors among the marketing journals, Gensler said. I will devote my energy to further strengthening the standing of the Journal of Interactive Marketing. I also look forward to receiving manuscripts that address novel, interesting and relevant challenges in interactive marketing.
Thanks to the tireless work of our current and past editors, the泭Journal of Interactive Marketing泭continues to take the lead among academic journals publishing timely, relevant research at the intersection of marketing, said Terri L. Bartlett, CEO & president of Marketing EDGE, Sonja is at the forefront of the next generation of leaders in the marketing academic community, and we are proud to have her join the leadership of the 斑棗喝娶紳硃梭. Gensler will begin her role as co-editor in January 2022.
ABOUT泭JOURNAL OF INTERACTIVE MARKETING
The泭Journal of Interactive Marketing簧 (JIM)泭is a premier academic research journal that serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments.泭JIM泭publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.泭JIM泭has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Articles address current or emerging managerial problems and have the potential to influence practice and theory in digital marketing and related areas.
ABOUT MARKETING EDGE
Marketing EDGE is a 501 (c)(3) nonprofit thats shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. Empowering agile, responsible and skillful marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters personal connections and diverse ideas, and provides real-time insights for real-world impact. To learn more, visit,泭.