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INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

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Editorial

Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research
—Maura L. Scott, Corinne M.K. Hassler, and Kelly D. Martin [] []

Special Section: JPP&M 40th Anniversary

What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers
—J. Craig Andrews, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer, and Kristen L. Walker [] []

JPP&M’s Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy
—Clifford Shultz, Janet Hoek, Leonard Lee, Wai Yan Leong, Raji Srinivasan, Madhu Viswanathan, and Klaus Wertenbroch [] []

Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact
—Samantha N.N. Cross, Anders Gustafsson, Cornelia (Connie) Pechmann, and Karen Page Winterich [] []

Research

Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads
—Joseph M. Johnson, Gerard J. Tellis, and Noah VanBergen [] []

The Role of Implicit Theories in Motivating Donations in Response to Threat-Based Awe
—Felix Septianto, Yuri Seo, and Widya Paramita [] []

Missing the Mark: The Long-Term Impacts of the Federal Trade Commission’s Red Flag Initiative to Reduce Deceptive Weight Loss Product Advertising
—Mara Schein, Rosemary J. Avery, and Matthew D. Eisenberg [] []