J Promo Man
Introduction
Journal of Promotion Management, 28(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Effectiveness of Print Advertising Practices of Higher Education Services in Nepal
—Sushil Awale and Binod Krishna Shrestha [] []
Consumer Estimates of Online Quantity Surcharge Incidence Rates
—Hooman Estelami [] []
The Effects of Brand Involvement and Messaging Strategy on User Responses
—Su Yeon Cho [] []
Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination
—Blend Ibrahim [] []
How Multitasking during Video Content Decreases Ad Effectiveness: The Roles of Task Relevance, Video Involvement, and Visual Attention
—Shuoya Sun, Bartosz Wojdynski, Matthew T. Binford & Charan Ramachandran [] []