J Mar
Introduction
Journal of Marketing, 86(1)
POSTING TYPE: TOCs
Special Issue: New Technologies in Marketing
Editorial
The Rise of New Technologies in Marketing: A Framework and Outlook
—Donna L. Hoffman, C. Page Moreau, Stefan Stremersch, and Michel Wedel [] []
Genetic Data: Potential Uses and Misuses in Marketing
—Remi Daviet, Gideon Nave, and Jerry Wind [] []
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
—Neeraj Bharadwaj, Michel Ballings, Prasad A. Naik, Miller Moore, and Mustafa Murat Arat [] []
Augmented Reality in Retail and Its Impact on Sales
—Yong-Chin Tan, Sandeep R. Chandukala, and Srinivas K. Reddy [] []
An Emerging Theory of Avatar Marketing
—Fred Miao, Irina V. Kozlenkova, Haizhong Wang, Tao Xie, and Robert W. Palmatier [] []
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The Word-of-Machine Effect
—Chiara Longoni and Luca Cian [] []
The Platformization of Brands
—Julian R.K. Wichmann, Nico Wiegand, and Werner J. Reinartz [] []
Blame the Bot: Anthropomorphism and Anger in CustomerChatbot Interactions
—Cammy Crolic, Felipe Thomaz, Rhonda Hadi, and Andrew T. Stephen [] []
Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement
—Deepa Chandrasekaran, Gerard J. Tellis, and Gareth M. James [] []