J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 28(3)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Exploring Textual Modes, Imagery and Claims in B to B and B to Print Advertising
—David A. Gilliam, Justin R. Muñoz, Fernando R. Jiménez, Seunghyun Kim & Christopher M. Kyle [] []
Supplier Satisfaction in Buyer–Supplier Relationships: Assessment from Supplier Perspective
—Kunal K. Ganguly & Santanu Roy [] []
B to B Sellers’ Skill Level in Sales Performance – Frameworks and Findings |
—Nils Høgevold, Rocio Rodriguez, Göran Svensson & Carmen Otero-Neira [] []
Brand Identity-image Congruence: A Framework for Business-to-business Banks in South Africa
—Kuhle M. Zwakala & Pieter Steenkamp [] []
Practitioner Note: A Meta-Analysis on Coopetition and Performance Relationship
—Junping Yang, Mengjie Zhang & Wanning Li [] []