Intl J Res Mar
Introduction
International Journal of Research in Marketing, 38(4)
POSTING TYPE: TOCs
Reflections from (Past) Editors
—P.K. Kannan, Iris W. Hung, Werner J. Reinartz []
IJRM 2021–2024: Innovation, speed, diversity, let’s push things forward together
—Martin Schreier, Renana Peres, David Schweidel, Alina Sorescu []
Special Section on New Developments in Marketing and Investor Behavior
Marketing and investor behavior: Insights, introspections, and indications
—Abhishek Borah, Bernd Skiera []
The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration
—Didem Kurt, Koen Pauwels, Ahmet C. Kurt, Shuba Srinivasan []
What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance
—John Healey, Ofer Mintz []
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research
—Alexander Edeling, Shuba Srinivasan, Dominique M. Hanssens []
Regular papers
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
—Suzanne M.T.A. Bies, Bart J. Bronnenberg, Els Gijsbrechts []
How does customer recognition affect service provision?
—Krista J. Li, Jianqiang Zhang []
Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications
—Agnes Somosi, Alfred Stiassny, Krisztina Kolos, Luk Warlop []
Joint or separate? The effect of visual presentation on imagery and product evaluation
—Min Zhao, Lan Xia []
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance
—Ping Xiao, Xinlei (Jack) Chen, Yuxin Chen, Wei Lu []
Investigating the impact of service line formats on satisfaction with waiting
—Piyush Kumar, Maqbool Dada []
Social selling cues: The dynamics of posting numbers viewed and bought on customers’ purchase intentions
—Gopal Das, Mark T. Spence, James Agarwal [Google Scholar]
The effectiveness of brand placements: A meta-analytic synthesis
—Barry J. Babin, Jean-Luc Herrmann, Mathieu Kacha, Laurie A. Babin []
Value from technology licensing – The role of monitoring and licensing experience
—Erik Mooi, Stefan Wuyts []
A generalized ordinal finite mixture regression model for market segmentation
—Yifan Zhang, Duncan K.H. Fong, Wayne S. DeSarbo []
Sweet or sweat, which should come first: How consumption sequences of vices and virtues influence enjoyment
—Shaoguang Yang, Qian Xu, Liyin Jin []