Euro J Mar

Introduction

European Journal of Marketing, 55(13)

POSTING TYPE: TOCs


An analysis of configurations of relationship quality dimensions to explain sources of behavioral outcomes in globalized manufacturing
Bodo Steiner, Moritz Brandhoff []

Local food sales and point of sale priming: evidence from a supermarket field experiment
Ružica Brečić, Dubravka Sinčić Ćorić, Andrea Lučić, Matthew Gorton, Jelena Filipović []

Gender stereotypes in advertising have negative cross-gender effects
Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal, Hanna Berg []

Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction
Magnus Söderlund, Eeva-Liisa Oikarinen []

Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics
Sarah Jane Flaherty, Mary McCarthy, Alan M. Collins, Claire McCafferty, Fionnuala M. McAuliffe []

Consumers’ choices between products with different uniqueness duration
Susan Danissa Calderón Urbina, Antonios Stamatogiannakis, Dilney Goncalves []

Omnichannel promotions and their effect on customer satisfaction
Angelica Blom, Fredrik Lange, Ronald L. Hess []

Loyal customers’ tipping points of spending for services: a reciprocity perspective
Karin Teichmann []