Erin Anderson Award
Introduction
Adriana Samper has been selected as the 2022 ÂÜÀòÉç¹ÙÍø Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor recipient
POSTING TYPE: Awards
Author: Gina Anzalone
2022 ÂÜÀòÉç¹ÙÍø Foundation Erin Anderson Award—Congratulations, Adriana Samper!
On behalf of the ÂÜÀòÉç¹ÙÍø Foundation and the Erin Anderson Award Selection Committee, , Associate Professor of Marketing, W.P. Carey School of Business, Arizona State University, has been selected as the 2022 ÂÜÀòÉç¹ÙÍø Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor recipient! Professor Samper’s research explores how consumers’ assumptions and intuitions about their preferences can shape their happiness and satisfaction after consumption and when consumers mispredict the choices that will make them the happiest.  recognizes emerging female marketing scholars and mentors while honoring and celebrating the life of Erin Anderson. Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline.