J Brand Man
Introduction
Journal of Brand Management, 28(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities
—Angeliki Nikolinakou, Joe Phua, Eun Sook Kwon []
The external effect of international tourism on brand equity development process of multinational firms (MNFs)
—Yan Feng, Wen Cao, Geon-Cheol Shin, Yeujun Yoon []
Consumer affinity and an extended view of the spillover effects of attitudes toward a cross-border-acquisition event
—Tiebing Shi, Han Yu, Chi Lo Lim []
Brand love: conceptual and empirical investigation of a holistic causal model
—Renée Rahman, Tobias Langner, Dirk Temme []
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
—Ridhwan O. Olaoke, Steven W. Bayighomog, Mustafa Tümer []
Brands as personal narratives: learning from user–YouTube–brand interactions
—Hemant C. Sashittal, Avan R. Jassawalla []
Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value
—Takumi Kato []
Social media brand posts and customer engagement
—Zhan Wang []