Health Mar Quart
Introduction
Health Marketing Quarterly, 38(2/3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
COVID-19 Impact on Healthcare Marketing
Guest Editors: Robert Stevens, David Loudon
Introduction to HMQ special COVID-19 Issue
—Robert Stevens Ph.D. Co-Editor & David Loudon Ph.D. Co-Editor [] []
How to improve patient satisfaction behavioral compliance and hospital image through nurse caring: Strategizing for healthcare during COVID-19
—Firas AlOmari [] []
Updating an empirical investigating risk perceptions associated with national ID cards in the wake of the global Covid-19 pandemic
—Alan D. Smith [] []
Destigmatizing public health concerns and supply of COVID-19 vaccines
—Sarah Akel, Fatin Bleibel, Genevieve Hale & Nile M. Khanfar [] []
COVID-19 information: Does political affiliation impact consumer perceptions of trust in the source and intent to comply?
—Diana L. Haytko, Enping (Shirley) Mai & Brian J. Taillon [] []
Factors determining intention to vaccinate against Covid-19: A developing nation perspective
—Ruchi Garg, Ritu Chhikara, Sakhhi Chhabra & Alok Bhardwaj [] []
Investigating into the critical factors supporting healthy independent longevity: A proposition of a conceptual model with measurements during and beyond COVID-19 pandemic
—Hiroko Oe & Yasuyuki Yamaoka [] []
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China covid-19 vaccination intention
—Usep Suhud & Mamoon Allan [] []
Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations
—Md. Mahiuddin Sabbir, Khan Md Raziuddin Taufique & Marzia Nomi [] []
Consumer preferences for health insurance, in the wake of covid-19: Ranked features and customer segments
—Arpita Dutta & Ankit Singh [] []
Communicating bad news of COVID-19: An empirical study of patients’ preferences in India
—Sakhhi Chhabra & Smitha Girija [] []