Curr Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 42(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States
—Michelle R. Nelson, Chang Dae Ham & Eric Haley [] []
Spillover Effects of Brand Safety Violations in Social Media
—Chunsik Lee, Junga Kim & Joon Soo Lim [] []
How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World
—Samantha LaVoi & Eric Haley [] []
The Effect of Sponsorship Disclosure in YouTube Product Reviews
—Alexander Pfeuffer, Xinyu Lu, Yiran Zhang & Jisu Huh [] []
Angry Birds vs. Sudoku: How Different Types of Tasks in Multitasking Affect Ad Memory and Mind Wandering
—Sydney Chinchanachokchai, Brittany R. L. Duff & Ronald J. Faber [] []
Do Digital Natives Recognize Digital Influence? Generational Differences and Understanding of Social Media Influencers
—Courtney Childers & Brandon Boatwright [] []