Asia Mar J
Introduction
Asia Marketing Journal, 23(3)
POSTING TYPE: TOCs
The Aggregate Impact of Consumer Reviews on Market Outcome in Differentiated Products Market
—Jun B. Kim [] []
Authentic Information on the Back Label of Wine Bottle
—Beomjoon Choi and Jaewoo Joo [] []
Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags
—Munkhbayasgalan Ganbold and Urandelger Gantulga [] []
Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers’ Perceived Service Quality and Satisfaction of Online Chatting Services
—Sangwoo Park, Woo Jin Choi, and Dongwoo Shin [] []