J Soc Mar
Introduction
Journal of Social Marketing, 11(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
—Bringing social marketing closer to the disability field []
Jose Manuel Gil Guzman, Asuncion Hernandez-Fernandez, Pedro Canales-Ronda
The effect of children’s facial expressions in eliciting benevolent behavior for child sponsorships versus one-time donations
—Hyunkyu Jang []
Usability and effectiveness of new media in agricultural learning and development: a case study on the southern states of India
—Payel Das, Deepika Pradip []
The use of digital technologies in social marketing: a systematic review
—Tina Flaherty, Christine Domegan, Mihir Anand []
The role of construal fit in threat appeal to persuade young drivers not to text while driving
—Dongjae (Jay) Lim, Jhih-Syuan Lin, Un Chae Chung, Youngjee Ko []
A new approach to audience segmentation for vaccination messaging: applying the anger activism model
—Youjin Jang, Monique Mitchell Turner, Ruth Jinhee Heo, Rachel Barry []
Exploring determinants of brand extension attitude to promote optimal levels of movement among children and youth
—Alexander Lithopoulos, Peter A. Dacin, Mark S. Tremblay, Amy E. Latimer-Cheung []
Using a social marketing approach to develop a pro-diversity intervention
—Markus Brauer, Anissa Dumesnil, Mitchell Robert Campbell []
Investigating the relevance of the traditional marketing mix across different stages of change: empirical evidence from household recycling
—Paul Blaise Issock Issock, Mercy Mpinganjira, Mornay Roberts-Lombard []
Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic
—Ing Grace Phang, Bamini K.P.D. Balakrishnan, Hiram Ting []
Shaping social marketing research: a retrospective of the journal of social marketing
—Muhammad Farrukh, Ali Raza, Fanchen Meng, Yihua Wu, Zhouyang Gu []
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model
—Kojo Kakra Twum, Daniel Ofori, Gloria Kakrabah-Quarshie Agyapong, Andrews Agya Yalley []
Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing
—Michael Mehmet, Troy Heffernan, Jennifer Algie, Behnam Forouhandeh []
The role of in community-based social marketing: anti-littering interventions
—Marilu Fernandez-Haddad, Amanda Aguirre, Maia Ingram []
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers
—Hafize Çelik, Forrest Watson []