Eur J Mar
Introduction
European Journal of Marketing, 55(12)
POSTING TYPE: TOCs
—Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment []
Vivian Pontes, Nicolas Pontes, Dominique A. Greer, Amanda Beatson
Online private self-disclosures potential for experiential value co-creation
—Iftakar Hassan Abdulla Haji, Alessandro M. Peluso, Ad de Jong []
When value- and experience-related trade promotions influence retailers sales: the moderating role of retail format strategy and channel structure
—Danny Claro, Valter Afonso Vieira, Raj Agnihotri, Rafael Serer []
Brand communities, fans or publics? How social media interests and brand management practices define the rules of engagement
—Georgia-Zozeta Miliopoulou []
Same scandal, different moral judgments: the effects of consumer-firm affiliation on weighting transgressor-related information and post-scandal patronage intentions
—Carolyn JiaEn Lo, Yelena Tsarenko, Dewi Tojib []
The impact of corporate social responsibility (CSR) priming on consumers consumption and lifestyle choices with intertemporal tradeoffs
—Hajar Fatemi, Laurette Dube []
If only色: customer counterfactual thinking in failed recovery
—Hai-Anh Tran, Yuliya Strizhakova, Hongfei Liu, Ismail Golgeci []
The direct and interactive effects of retail community engagement
—Donald J. Lund, John D. Hansen, Robert A. Robicheaux, Clara Cid Oreja []