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Res Apps Mar

Introduction

Recherche et Applications en Marketing, 36(4)

POSTING TYPE: TOCs


The vulnerability of consumers with disabilities: The benefits of taking time into account
Anthony Beudaert and Jean-Philippe Nau [] []

Review

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions
Linda D Hollebeek, Moira K Clark, and Keith Macky [] []

Research Note

Psychological distance as a working tool for managers
Mohamed Didi Alaoui and Véronique Cova [] []

Commentary

The case for research on the marketing–finance interface: A commentary
Jérémy Morvan and Marine Le Gall-Ely [] []

Invited Article

Recherche et Applications en Marketing at the heart of changes in the world of research
Nil Özçağlar-Toulouse [] []