Mar Letters
Introduction
Marketing Letters, 32(4)
POSTING TYPE: TOCs
Feedback as a two-way street: when and why rating consumers fails
—Tami Kim, Lalin Anik, Luca Cian []
Taking marketing strategy risks with seemingly no expected gains
—Yuanfang Lin, Amit Pazgal []
Retailer voluntary investment against a threat of manufacturer encroachment
—Jumpei Hamamura, Yusuke Zennyo []
The cloud and its silver lining: negative and positive spillovers from automotive recalls
—Verdiana Giannetti, Raji Srinivasan []
How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications
—Paolo Antonetti, Ilaria Baghi []
In the world of plastics: how thinking style influences preference for cosmetic surgery
—Sarah Mittal, Katherine Rice Warnell, David H. Silvera []
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
—Pornchanoke Tipgomut, Leonard J. Paas, Angela McNaught []
Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics
—Saeid Vafainia, Els Breugelmans, Tammo H. A. Bijmolt []
Longing for the past and embracing the new: Does nostalgia increase new product adoption?
—Kun Zhou, Xiaoyin Ye, Jun Ye []
Replication Corner
Adoption patterns over time: a replication
—Gil Appel, Eitan Muller []