J Relationship Mar
Introduction
Journal of Relationship Marketing, 20(4)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Adoption of WhatsApp for Strengthening Internal CRM through Social Network Analysis
—Shiv Ratan Agrawal [] []
Delight and Commitment—Revisiting the Satisfaction-Loyalty Link
—Daniël Johannes Petzer & Mornay Roberts-Lombard [] []
An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction
—Vahideh Arghashi, Zehra Bozbay & Azhdar Karami [] []