J Mar Res
Introduction
Journal of Marketing Research, 58(6)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Special Issue: Marketing Insights from Multimedia Data
Editorial
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video
—Rajdeep Grewal, Sachin Gupta, and Rebecca Hamilton [] []
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion
—Khaled Boughanmi and Asim Ansari [] []
The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News
—Shiri Melumad, Robert Meyer, and Yoon Duk Kim [] []
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware
—Mi Zhou, George H. Chen, Pedro Ferreira, and Michael D. Smith [] []
Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey
—Ashlee Humphreys, Mathew S. Isaac, and Rebecca Jen-Hui Wang [] []
Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study
—Ming Chen, Raymond R. Burke, Sam K. Hui, and Alex Leykin [] []
A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries)
—Olivier Toubia [] []
The Power of Brand Selfies
—Jochen Hartmann, Mark Heitmann, Christina Schamp, and Oded Netzer [] []
Emotional Expressions and Brand Status
—Jeffrey K. Lee [] []