J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 31(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Differentiated: segmentation for improved learning strategies
—Sarath A. Nonis, Gail I. Hudson & Melodie J. Philhours [] []
Understanding Alumni-Alma mater commitment relationships upstream and downstream
—Ilda Maria Pedro, Júlio da Costa Mendes & LuÃs Nobre Pereira [] []
The influence of student-university identification on student’s advocacy intentions: the role of student satisfaction and student trust
—Abdelhamid K. Abdelmaaboud, Ana Isabel Polo Peña & Abeer A. Mahrous [] []
Revisiting the ‘university image model’ for higher education institutions’ sustainability
—Shamima Raihan Manzoor, Jessica Sze Yin Ho & Abdullah Al Mahmud [] []
Facebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary
—LudvÃk Eger, Dana Egerová, Lukasz Tomczyk, Miroslav Krystoň & Csilla Czeglédi [] []
Understanding the importance of eWOM on Higher Education Institutions’ brand equity
—Liliana Carvalho, Amélia Brandão & LuÃsa Helena Pinto [] []
Moderating effect of perceived trust on service quality – student satisfaction relationship: evidence from Indian higher management education institutions
—Sonali Singh & Sumeet Singh Jasial [] []