J Mar Comm
Introduction
Journal of Marketing Communications, 28(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Obituary
In memoriam of professor Lynne Eagle
—Philip J. Kitchen & Sandy Bulmer [] []
Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model
—Harsandaldeep Kaur & Seerat Sohal [] []
Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt
—Ahmed Shaalan, Ahmed Hegazy, Marwa Tourky, Ibrahim Elshaer & Haidy Ashour [] []
Developing market-oriented politics in Nigeria: a review of the 2019 presidential election
—Olanrewaju Olugbenga Akinola & Ibrahim Ayoade Adekunle [] []
The interplay between country-of-origin image and perceived brand localness: An examination of local consumers’ response to brand acquisitions by emerging market firms
—Anh Hoang Minh Nguyen & Lailani L. Alcantara [] []