J Macromar
Introduction
Journal of Macromarketing , 41(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Communication
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects
—John F. Gaski [] []
Big Thinking about Marketing
—Linda Ferrell [] []
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm
—Amanda Spry, Bernardo Figueiredo, Lauren Gurrieri, Joya A. Kemper, and Jessica Vredenburg [] []
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage
—Jessica Zeiss and Les Carlson [] []
For the Gram: An Exploration of the Conflict between Influencers and Citizen-Consumers in the Public Lands Marketing System
—Sarita Ray Chaudhury, Lubna Nafees, and B. Yasanthi Perera [] []
The Interplay between Advertising and Society: An Historical Analysis
—Robert E. McDonald, Debra A. Laverie, and Kerry T. Manis [] []
Broadening Anti-Consumption Research: A History of Right-Wing Prohibitions, Boycotts, and Resistance to Sustainability
—Terrence H. Witkowski [] []
Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective
—Janine Dermody, Nicole Koenig-Lewis, Anita Lifen Zhao, and Stuart Hanmer-Lloyd [] []
Animals in our Lives: An Interactive Well-Being Perspective
—Nancy V. W羹nderlich, Jill Mosteller, Michael B. Beverland, Hilary Downey, Karen Kraus, Meng-Hsien (Jenny) Lin, and Henna Syrj瓣l瓣 [] []
Institutional Work and Brand Strategy in the Contested Cannabis Market
—G繹k癟en Coskuner-Balli, Ekin Pehlivan, and Mine 癟ok Hughes [] []
The Role of For-Profit Firms in Disaster Management: A Typology
—Swapan Deep Arora and Anirban Chakraborty [] []
Book Review
Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan
—Abdul Wahid Khan and Nikita Kataria []