CBSIG Awards
Introduction
Geeta Menon, Chiara Longoni, Luca Cian, Yu Ding and Serena Hagerty have won awards from the ÂÜÀòÉç¹ÙÍø's Consumer Behavior SIG
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Awards
Author: Meyrav Shoham
2021-22 CBSIG Award Winners
Lifetime Achievement: Geeta Menon (NYU)
Research in Practice: Chiara Longoni (Boston University) and Luca Cian (University of Virginia) for their JM article: Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The ‘Word-of-Machine’ Effect
Rising Stars: Yu Ding (Columbia), Serena Hagerty (HBS)
Awards will be presented at the 2022 Winter ÂÜÀòÉç¹ÙÍø.
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