J Prod Brand Man
Introduction
Journal of Product & Brand Management, 30(8)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Understanding Chinese consumers and Chinese immigrants purchase intentions toward global brands with Chinese elements
—Michel Laroche, Rong Li, Marie-Odile Richard, Muxin Shao []
Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation
—Sanmitra Sarkar, Saikat Banerjee []
I cant stop hating you: an anti-brand-community perspective on apple brand hate
—Clarinda Rodrigues, Am矇lia Brand瓊o, Paula Rodrigues []
Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence
—Junyun Liao, Xuebing Dong, Ziwei Luo, Rui Guo []
Green brand communication, brand prominence and selfbrand connection
—Jialing (Catherine) Lin, Zhimin Zhou, Civilai Leckie []
The relationship of brand attachment and mobile banking service quality with positive word-of-mouth
—Lova Rajaobelina, Sandrine Prom Tep, Manon Arcand, Line Ricard []
Effects of transparent brand communication on perceived brand authenticity and consumer responses
—Jing Yang, Ava Francesca Battocchio []
The effects of consumer esports videogame engagement on consumption behaviors
—Amir Zaib Abbasi, Muhammad Asif, Linda D. Hollebeek, Jamid Ul Islam, Ding Hooi Ting, Umair Rehman []
Brand bravery: conceptualization, scale development and validation
—Kokil Jain, Isha Jajodia, Piyush Sharma, Gurinder Singh []
The impact of service category and brand positioning on consumer animosity in the service sector a social identity signaling perspective
—Cher-Min Fong, Hsing-Hua Stella Chang, Pei-Chun Hsieh, Hui-Wen Wang []
The effects of brand equity and failure severity on remedy choice after a product recall
—Sascha Raithel, Alexander Mafael, Stefan J. Hock []
The health halo of morality- and purity-signifying brand names
—Clinton Amos, Jesse King, Skyler King []
Basing a claim on negatives free: when does it serve as a quality cue?
—Hsuan-Hsuan Ku, Yi-Ting Chang []
The experience economy revisited: an interdisciplinary perspective and research agenda
—Yanina Chevtchouk, Cleopatra Veloutsou, Robert A. Paton []