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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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What about context in internal brand management? Understanding employee brand commitment in the public sector |
—Ulrika Leijerholt [] []

Perceived quality of traceability information and its effect on purchase intention towards organic food
—Xiang Wu, Jie Xiong, Jie Yan & Yang Wang [] []

Investigating the employee–customer relationship in a utilitarian context |
—Treasa Kearney, Joseph Coughlan & Aileen Kennedy [] []

The web of influencers. A marketing-audience classification of (potential) social media influencers
—Gaëlle Ouvrein, Sara Pabian, David Giles, Liselot Hudders & Charlotte De Backer [] []

Me-search? Search me! A new twist in the tale of introspection
—Stephen Brown & Anthony Patterson [] []

The Internet user relational orientation: towards a better understanding of online browsing behaviour
—Meriem Agrebi [] []

Building customisation capability in B2B marketing: the role of organisational capital
—Sreedhar Madhavaram, Shelby D. Hunt & Pelin Bicen [] []

Countering negative country of manufacturing effects for bottled foods: how extrinsic product cues matter to consumers
—Hsuan-Hsuan Ku & Hsin-Yu Chen [] []