J Con Mar
Introduction
Journal of Consumer Marketing, 38(7)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
—Why do people shop together around the same screen? []
Yonathan Silvain Roten, R矇gine Vanheems
The effects of implicit firm theory on customer engagement and firm-related judgments
—R. Bret Leary, Thomas Burnham, William Montford []
Suspecting service overprovisions: how market signals help restore personal control and reduce decision deferrals
—Subimal Chatterjee, Debi P. Mishra, Jennifer JooYeon Lee, Sirajul A. Shibly []
The era of consumer entitlement: investigating entitlement after a perceived brand failure
—Joanna Phillips Melancon, Mary Jane Gardner, Vassilis Dalakas []
Measuring the motivation to avoid duping: scale development and validation
—Robert Madrigal, Marcus Wardley, Catherine Anne Armstrong Soule []
Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands
—Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, Miguel ngel Z繳簽iga []
Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?
—Ouidade Sabri []