Euro J Mar
Introduction
European Journal of Marketing, 55(11)
POSTING TYPE: TOCs
Negative online reviews, brand equity and emotional contagion
—Fayez Ahmad, Francisco Guzmán []
The organizational framing effect on consumer evaluations of corporate donations
—Felix Septianto, Gavin Northey, Scott Weaven []
Exploring internal organisational communication dynamics in the professional football industry
—Argyro Elisavet Manoli, Ian Richard Hodgkinson []
Impact of brand anthropomorphism on ethical judgment: the roles of failure type and loneliness
—M. Deniz Dalman, Manoj K. Agarwal, Junhong Min []
When self-threat leads to the selection of emotion-enhancing options: the role of perceived transience of emotion
—Cong Liu, Xiaoqian Gao, Zhihua Liu, Jiahui Gao []
How and when frontline employees’ resilience drives service-sales ambidexterity: the role of cognitive flexibility and leadership humility
—Keo Mony Sok, Phyra Sok, Yelena Tsarenko, Jason Thomas Widjaja []
A neurobehavioral account of differential consumer responses to price and in-store display between un/healthy food
—Alice Labban, Yu Ma, Laurette Dube []
Manager directives for salesperson ambidextrous selling and resulting job satisfaction: a regulatory focus perspective
—Thomas E. DeCarlo, Thomas Powers, Ashish Sharma []