Mar Theory
Introduction
Marketing Theory, 21(4)
POSTING TYPE: TOCs
Something old, something new: Enabled theory building in qualitative marketing research
—Pierre-Yann Dolbec, Eileen Fischer, and Robin Canniford [] []
Poetizing to improve consumer representation
—Pilar Rojas-Gaviria [] []
The broadening boundaries of materialism
—Aleksandrina Atanasova and Giana M. Eckhardt [] []
Machines driving machines: Deleuze and Guattari’s asignifying unconscious
—Jack Coffin [] []
Blaming me, blaming you! The pendulum of blame in payday lending
—Jane Brown, Chrysostomos Apostolidis, and Jillian Dawes Farquhar [] []
Why do crowds cause trouble? Exploring affective instability in collectivity
—MaÃra Magalhães Lopes, Joel Hietanen, and Jacob Ostberg [] []
How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices
—Karen Middleton and Sarah Turnbull [] []
Commentary
Happiness and co-creation of value: Playing the blues
—Tim Hughes and Mario Vafeas [] []