J Mar Analytics
Introduction
Journal of Marketing Analytics, 9(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
The Elephant in the Room: interrogating the sample demographics
—Anjala S. Krishen, Maria Petrescu []
Image-mining: exploring the impact of video content on the success of crowdfunding
—Zecong Ma, Sergio Palacios []
Visualization of statistically significant correlation coefficients from a correlation matrix: a call for a change in practice
—Vivek H. Patil, Frederick H. Franken []
Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns
—Mehdi Khademi Gerashi, Farbod Fakhreddin []
Designing the marketspace for millennials: fun, functionality or risk?
—Anjali Singh, Ajay Kumar []
Application of constrained association method for determination of the development factors of the quick service restaurant industry
—Galina A. Polynskaya []
A study on the downloading intention of fashion retailers apps
—Miguel Llorens, Adolfo Hern獺ndez []
Software Review
Performing social media analytics with Brandwatch for Classrooms: a platform review
—Mike McGuirk []