J Intl Mar
Introduction
Journal of International Marketing, 29(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Is Ambidextrous Innovation Strategy Beneficial to International Joint Venture Performance? Evidence from China
—Jason Lu Jin and Kevin Zheng Zhou [] []
Digital Consumer Engagement: National Cultural Differences and Cultural Tightness
—Frauke Mattison Thompson and Keith D. Brouthers [] []
The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands
—Yuliya Strizhakova, Robin A. Coulter, and Linda L. Price [] []
The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market
—Cher-Min Fong, Hsing-Hua Stella Chang, and Hui-Wen Wang [] []
Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers
—Tendai Chikweche, James Lappeman, and Paul Egan [] []