J Global Mar
Introduction
Journal of Global Marketing, 34(5)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
—Abiot Tsegaye Kibret & Amit Shukla [] []
Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets
—Abena A. Yeboah-Banin & Emmanuel Silva Quaye [] []
The Effects of Market Orientation and Proactive Orientation on the Export Performance of South African SMEs
—Charles Arthur Robb & Aaron Rae Stephens [] []
Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors
—Manali Gupta, Neena Sinha, Pratibha Singh & Francisco Liébana-Cabanillas [] []