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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: Calls: Conferences

Author: Juan Carlos Gázquez Abad

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Conference Title: Research on National Brand & Private Label Marketing – 9^th International Conference

Conference Dates and Venue: June 27^th-28^th, 2022, Barcelona, Spain.

Deadline for paper submission: December 31^st, 2021

Conference Chairs: Francisco J. Martínez-López (University of Granada, Spain), Juan Carlos Gázquez-Abad (University of Almería, Spain) and Marco Ieva (University of Parma, Italy).

Conference Review Board (alphabetical order): Kusum L. Ailawadi, Tuck School of Business at Dartmouth (USA); Nawel Amrouche, Long Island University (USA); Chris Baumann, Macquarie University (Australia); José J. Beristain, University of the Basque Country (Spain); Enrique Bigné, University of Valencia (Spain); James Brown, West Virginia University (USA); Cristina Calvo-Porral, University of La Coruña (Spain); Ioannis E. Chaniotakis, University of the Aegean (Greece); Liwen (Brandon) Chen, City University of Hong Kong (China); Alexander Chernev, Northwestern University (USA); Chan Choi, Rutgers Business School (USA); Gérard Cliquet, Université de Rennes 1 (France); Giuseppe Colangelo, Catholic University of Milan (Italy); Ronald W. Cotterill, University of Connecticut (USA); Barbara Deleersnyder, Tilburg University (Netherlands); John Dawes, University of South Australia (Australia); Els Gijsbrechts, Tilburg University (Netherlands); Mónica Gómez, Autonomous University of Madrid (Spain); J. Tomas Gomez-Arias, Saint Mary’s College of California (USA); Oscar González-Benito, University of Salamanca (Spain); Csilla Horváth, Radboud University (The Netherlands); Eugene Jones, The Ohio State University (USA); Jitender Kumar, Birla Institute of Management Technology (India); Robert Paul Jones, The University of Texas at Tyler (USA); Lien Lamey, Katholieke Universiteit Leuven (Belgium); Elisa Martinelli, University of Modena and Reggio Emilia (Italy); Mercedes Martos-Partal, University of Salamanca (Spain); Sebastián Molinillo Jiménez, University of Malaga, Spain; Dirk Morschett, University of Fribourg (Switzerland); Martin Natter, Goethe University Frankfurt am Main (Germany); Nicoletta Occhiocupo, UIC-Barcelona (Spain) and Oxford Brookes University (UK); Anne L. Roggeveen, Babson College, MA (USA); William P. Putsis, University of North Carolina at Chapel Hill (USA); Natalia Rubio-Benito, Autonomous University of Madrid (Spain); Hanna Schramm-Klein, University of Siegen (Germany); Fiona Scott Morton, Yale University (USA); Raj Sethuraman, Southern Methodist University (USA); Randall Shannon, Mahidol University (Thailand); Ian Clark Sinapuelas, San Francisco State University (USA); Harry Timmermans, Eindhoven University of Technology (Netherlands); Yaron Timmor, Arison School of Business (Israel); Gianfranco Walsh, Friedrich Schiller University of Jena (Germany); María Jesús Yagüe Guillén, Autonomous University of Madrid (Spain); Jie Zhang, University of Maryland (USA); Cristina Ziliani, University of Parma (Italy); Pilar Zorrilla, University of the Basque Country (Spain).

Conference Sponsors: So far, this conference is sponsored by these institutions: University of Barcelona; IRI Spain; EAE Business School, and the Spanish Association of Commercial Codification (AECOC).

Conference Publication: Conference papers will be published as a conference proceedings book entitled “Advances in National Brand and Private Label Marketing. Ninth International Conference, 2022” by the prestigious publisher Springer. Conference papers will also be accessible online through Springer’s online platform, for quick and effective dissemination of the conference participant’s research work.

Call for Papers:

Conference’s main topic: Brands and retailers in an era of environmental and social challenges

The Covid-19 pandemic has brought significant economic, environmental and social challenges in recent times.  While the transition towards normalcy is in progress with a partial resume of pre-pandemic activities, companies and consumers are still facing its consequences. The pandemic has restricted social interactions and changed how consumers interact with other consumers, with employees and with brands. The fear of the Covid-19 contagion, the increased usage of digital applications for communication purposes, the growth of e-commerce and home delivery and the shift towards remote working have re-shaped the in-store customer experience and personal interactions. Brands and retailers are then called to re-design their marketing strategies by considering how consumers have changed preferences and behaviors.

Despite the negative impact of the pandemic, a more optimistic view is that the Covid-19 pandemic will accelerate post-pandemic Corporate Social Responsibility (CSR) development in the long term. More and more companies are called to realize that it is key to achieving a delicate balance between profitability and sustainability. Sustainability and doing business with a purpose are increasingly regarded as top priority for CEOs and companies are working to assure that such values are more than buzzwords.  Addressing environmental health and climate issues is going to be a very important path to generate long-term competitive advantage. Brands and retailers should then pursue the above challenges by developing new products, new promotions and strategies that are aimed at contributing to a better world.

In this respect, the 2022 edition of the International Conference on Research on National Brand & Private Label Marketing aims to address how brands and retailers can develop approaches, activities, innovations and strategies that could lead to a positive impact towards the environment and/or to the society. Can marketing activities (e.g., the marketing mix, marketing innovations, partnership/channel management, loyalty programs) contribute to the environment? How can brands develop product or marketing innovations that can deliver both economic and environmental performance? How can retailers create partnerships with national brands to develop pro-social and pro-environmental campaigns? What is the role of the private label in enhancing the CSR image of the retailer? What marketing activities can be employed to stimulate consumers to positively contribute to the environment? What is the customer response to pro-social activities carried out by brands and retailers? How can retailers re-design the social dimension of the in-store shopping experience in the “new normal”?

The above questions are only some of the research questions that can be addressed in this edition of the NBPL conference. Diversity in methodological approaches is appreciated and valued. Academics from marketing and related disciplines are invited to submit, as well as interdisciplinary teams of researchers, so to stimulate fruitful exchanges and discussions.

The NBPL conference has a distinctive positioning in organizing sessions in a friendly and interactive atmosphere where participants can share their works and can receive and offer feedback in a constructive manner. The lovely venue of Barcelona and the conference social events can also provide the right setting to take a break from the everyday academic routine and focus on networking and opportunities to cooperate in research projects.

In keeping with its established objectives, the conference welcomes papers on topics related to the above, but also to any private label and/or national brand issues in retailing.

In order to submit a paper to the NB-PL 2022 conference, you must register as an author at the conference management system at Easychair

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All papers must be formatted according to the conference’s format guidelines and submitted through the conference management system.

Important Dates:

Conference Paper Submission date: December 31^st, 2021

Authors Notification date: February 5^th, 2022

Accepted Papers camera-ready: March 1^st, 2022

Springer book: At least one of the co-authors must register by March 5^th, 2022

Conference Dates: June 27^th-28^th, 2022

For further information and updates, please check the conference’s website:

We really look forward to meeting you in Barcelona and having a great time, sharing ideas and experiences in an amiable gathering.

— Juan Carlos Gázquez-Abad, PhD.Professor of MarketingDept. of Economics & Business, University of Almería, Spainjcgazque@ual.es  Associate Editor, International Journal of Business EnvironmentEditorial Review Board, Journal of Retailing National Brand & Private Label (NB&PL) Marketing Conference, Chair