Qual Mar Res
Introduction
Qualitative Market Research, 24(5)
POSTING TYPE: TOCs
Beyond the game: perceptions and practices of sports sponsorship in German SMEs
—Peter Datson, Wilson Ozuem, Kerry Howell, Geoff Lancaster []
From campfire to coliseum: motivations for using social networks
—Paula Castro Pires de Souza Chimenti, Marco Aurelio de Souza Rodrigues, Marcelo Guedes Carneiro, Roberta Dias Campos []
Retailer-reseller embeddedness and price-setting in the informal economy
—Uchenna Uzo []
Designing a tourist experience for numen seekers
—Mujde Bideci, Caglar Bideci []
Enhancing brand experience in the online social media network context: a contingency perspective
—Geeta Marmat []
Dynamic marketing capabilities as drivers of international channel integration: is this true for Latin American SMEs?
—Paula Andrea GarcÃa Ortiz, Haydée Calderón GarcÃa, Teresa Fayos Gardó, Nidia Roa Vivas []