Mar Ed Rev
Introduction
Marketing Education Review, 31(2)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Special issue: Better Together, Again
Letter from the Editor
BETTER TOGETHER, AGAIN
—James Mead & Rebecca VanMeter [] []
BREAKING DOWN CLASSROOM WALLS: TEACHING MOMENTS FOR ONLINE LEARNING EXCELLENCE
—Charles Drehmer & Prachi Gala [] []
TEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING
—Pipat Thontirawong & Sydney Chinchanachokchai [] []
CHOOSE YOUR WORDS CAREFULLY: AN EXERCISE TO INTRODUCE ARTIFICIAL INTELLIGENCE TO THE MARKETING CLASSROOM USING TONE ANALYSIS
—Rebecca Dingus & Hulda G. Black [] []
SALES MANAGEMENT STUDENTS COACHING SALES STUDENTS: AN EXPERIENTIAL LEARNING PROJECT USED TO TEACH COACHING SKILLS AND IMPROVE SALES PRESENTATIONS
—Joseph D. Chapman, Stacey Schetzsle & Jessica G Zeiss [] []
SURREAL PLAY EXPERIENCE FOR TEACHING SALES: LEARNING HOW TO ASK THE RIGHT QUESTIONS
—Jos矇 Saavedra Torres & Monika Rawal [] []
STUDENTS, PLEASE TEACH US! IMPLEMENTING STUDENT-EMPLOYEE REVERSE MENTORING TO INCREASE CAREER READINESS
—Mary Anne Raymond, Jennifer Siemens & Anastasia Thyroff [] []
ENHANCING MARKETING RESEARCH LEARNING OUTCOMES USING THE OUTDOORS
—Elizabeth A. Minton & Eric J. Krszjzaniek [] []
THE SANDWICH MODEL WORKSHOP – AN INNOVATIVE INTEGRATED TEACHING APPROACH FOR THEORY AND PRACTICE-BASED KNOWLEDGE IN MARKETING |
—Soniya Billore [] []
MERCHMENOT: APPLYING MERCHANDISING CONCEPTS WITH ACTIVE LEARNING
—Rebecca A. VanMeter & Brian A. Vander Schee [] []
THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS
—Elizabeth R. McDougal, Holly A. Syrdal, Ren矇e Gravois & April F. Kemp [] []
TALKING TOGETHER: USING INTERCOLLEGIATE PODCASTS FOR INCREASED ENGAGEMENT IN MARKETING EDUCATION
—Shannon McCarthy, Mark Pelletier & Anna McCoy [] []
SKILLS DEVELOPMENT THROUGH EXPERIENTIAL LEARNING: A CASE FOR THE APPLICATION OF THE ENTERPRISE MARKETING VARIATION MODEL
—Joie S. Hain & Wendy Ritz [] []
CREATIVITY AS A REFLECTIVE LEARNING EXERCISE: INFORMING STRATEGIC MARKETING DECISIONS THROUGH DIGITAL STORYTELLING
—Mario Gonzalez-Fuentes, Kim R. Robertson & J. Charlene Davis [] []
LETS BE INDEPENDENT TOGETHER: ENABLING STUDENT AUTONOMY WITH TEAM BASED LEARNING ACTIVITIES IN A FLIPPED CLASS
—Ashley Hass, Debra A. Laverie & Kelley Cours Anderson [] []
3-IN-1 HYBRID LEARNING ENVIRONMENT
—Holly Hapke, Anita Lee-Post & Tereza Dean [] []
HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS ATTENTION WITH MARKETING HOOKS
—Sarah Magnotta, Veronica L. Thomas, Erin Steffes, Hua Chang & Gema Vinuales [] []
PEER TEACHING IN DIGITAL MARKETING COURSES: A CONCEPTUAL FRAMEWORK
—Christine Ye, Hyunjung Lee, Carmina Cavazos, Jerome Katrichis & Andy Wei Hao [] []
TURNING MARKETING CLASSROOMS AND A STUDENT ORGANIZATION INTO AN ENGINE OF ECONOMIC EMPOWERMENT
—David Raska & Eileen Weisenbach Keller [] []
IMPROVING MASTERY OF PRINCIPLES OF MARKETING CONCEPTS THROUGH INTERDISCIPLINARY LEARNING AND INTEGRATED BUSINESS PROJECTS
—Maggie McDermott, Nicole Gullekson, Christa Kiersch & Diana Tempski [] []
The U Choose Awards: A Marketing Research, Branding, and Community Engagement Project
—James A. Mead, Stephen A. LeMay, Richard R. Hawkins, Felicia N. Morgan & Helena F. Allman [] []