J Mar Ed
Introduction
Journal of Marketing Education, 43(3)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Editors’ Corner
Consumer Insights: A Turning Point for Marketing Research Education
—Adam J. Mills and Joseph F. Hair, Jr. [] []
The Undergraduate Marketing Research Course: Two Decades of Change
—Eileen Bridges [] []
Analytics Capability in Marketing Education: A Practice-Informed Model
—Simone Kurtzke and Justina Setkute [] []
Linking Practitioner Dilemmas and Research Metrics Across an Integrated Marketing Curriculum
—Richard L. Flight [] []
Updating the Marketing Research Course to Prepare the Marketing Generalist
—Brooke Reavey, Debra Zahay, and Al Rosenbloom [] []
Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses
—Mujde Yuksel, Andrew N. Smith, Robert S. Smith, Pelin Bicen, Elizabeth J. Wilson, and Jay Weiner [] []
Teaching the Online Marketing Research Course for MBA Students
—Mark Peterson [] []