J Con Res
Introduction
Journal of Consumer Research, 48(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Emotionally Numb: Expertise Dulls Consumer Experience
—Matthew D Rocklage; Derek D Rucker; Loran F Nordgren []
Online Advertising Suppresses Visual Competition during Planned Purchases
—Ralf van der Lans; Rik Pieters; Michel Wedel []
Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies
—Dirk Hovy; Shiri Melumad; J Jeffrey Inman []
The Impact of a Two-Step Choice Process on Trade-Off Decisions
—Jing Lei; Ying Zhang []
How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui
—Robert V Kozinets; Daniela Abrantes Ferreira; Paula Chimenti []
Multitasking as Consumer Compensatory Control
—Jerry J Han; Susan M Broniarczyk []
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures
—Tanvi Gupta; Henrik Hagtvedt []
Creating Responsible Subjects: The Role of Mediated Affective Encounters
—Domen Bajde; Pilar Rojas-Gaviria []