Intl Mar Rev
Introduction
International Marketing Review, 38(6)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
A global marketing logic: local stakeholders’ influence in diverse emerging markets
—Ulf Elg, Pervez Nasim Ghauri []
The role of cultural values in consumers’ evaluation of online review helpfulness: a big data approach
—Raffaele Filieri, Marcello Mariani [Google Scholar]
International projects and political risk management by multinational enterprises: insights from multiple emerging markets
—Tahir Ali, Aurangzeab Butt, Ahmad Arslan, Shlomo Yedidia Tarba, Sniazhana Ana Sniazhko, Minnie Kontkanen []
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer
—Adamantios Diamantopoulos, Ilona SzÅ‘cs, Arnd Florack, Živa Kolbl, Martin Egger []
The animosity transfer process: consumer denigration of foreign sponsors and testing potential mitigation strategies
—Rob Angell, Paul Bottomley, Matthew Gorton, Ben Marder, Antonia Erz []
Performance implications of export assistance: the mediating role of export entrepreneurship
—Anisur R. Faroque, Olli Kuivalainen, Jashim Uddin Ahmed, Mahabubur Rahman, Hiran Roy, M. Yunus Ali, Md Imtiaz Mostafiz []
An intercultural, interpersonal relationship development framework
—Jonna Koponen, Saara Julkunen, Mika Gabrielsson, Ellen Bolman Pullins []
The effects of mutuality in exporter-importer relationships
—Farid Ahmed, Felicitas Evangelista, Daniela Spanjaard []
The importance of the export country’s environmental image for consumer responses to an imported environmentally friendly product
—John Thøgersen, Susanne Pedersen [Google Scholar]
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity
—Halit Keskin, Hayat Ayar Åžentürk, Ekrem Tatoglu, Ismail Gölgeci, Ozan Kalaycioglu, Hatice Tuba Etlioglu []
Verifying rigor: analyzing qualitative research in international marketing
—Nitish Singh, Mamoun Benmamoun, Elizabeth Meyr, Ramazan Hamza Arikan []