Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 15(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Resisting stigma and evaluating realism in a direct-to-consumer advertisement for psychiatric drugs
—Tara Walker []
Entrepreneurial doctors and consumerist patients: #plasticsurgery on Instagram
—Claire Youngnyo Joa, Sung-Yeon Park []
Research and development efforts in Indian pharmaceutical industry: How much does it matter?
—Avinash Shivdas, Sougata Ray []
Moderating effect of gender on adoption of digital health consultation: a patient perspective study
—Ajitabh Dash, Anjan Kumar Sahoo []
Patient satisfaction and loyalty to the healthcare organization
—Thi Le Ha Nguyen, Keisuke Nagase []
A holistic framework for patient experience: 5P model
—Ayse Bengi Ozcelik, Kaan Varnali, Sebnem Burnaz []
The relationship among corporate social responsibility, sustainability and organizational performance in pharmaceutical sector: a literature review
—Kanika Saxena, Sunita Balani, Pallavi Srivastava []
Examining the effect of servicescape, perceived service quality and emotional satisfaction on hospital image
—Manik Batra, Udita Taneja []