Intl J Adv
Introduction
International Journal of Advertising, 40(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial: a call for more research on authenticity in corporate social responsibility programs
—Charles R. Taylor [] []
An expert with whom i can identify: the role of narratives in influencer marketing
—Yang Feng, Huan Chen & Qian Kong [] []
The effect of media multitasking on ad memory: the moderating role of program-induced engagement and brand familiarity
—Hyejin Bang & Karen King [] []
The effect of emotionally-arousing ad appeals on memory: time and fit matter
—Hila Riemer & Hayden Noel [] []
Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers
—Hye Jin Yoon, Sukki Yoon, Srdan Zdravkovic, Ivana Kursan Milakovic, Dario Miocevic & Yung Kyun Choi [] []
Death in advertising: the last taboo?
—Jane Caulfield, Michelle Day & Barbara J. Phillips [] []
Virtual reality advertising with brand experiences: the effects of media devices, virtual representation of the self, and self-presence
—Hayeon Song, Jihyun Kim, Thao P.H. Nguyen, Kwan Min Lee & Namkee Park [] []
Temporal and social scarcities: effects on ad evaluations
—Sujin Kim, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim & Yung Kyun Choi [] []
Silent persuasion. Incidental use of promotional merchandise benefits unfamiliar brands |
—Bernadette Kamleitner & Eva Marckhgott [] []
The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content
—Johannes Beckert, Thomas Koch, Benno Viererbl & Charlotte Schulz-Knappe [] []
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and psychological reactance
—Hanyoung Kim, Youngji Seo, Hye Jin Yoon, Jeong Yeob Han & Youngjee Ko [] []
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
—Priska Breves, Jana Amrehn, Anna Heidenreich, Nicole Liebers & Holger Schramm [] []
Ethics in financial advertising: a study on direct mail for credit cards
—Feng Shen & Yi Shi [] []