Services Mar Quart
Introduction
Services Marketing Quarterly, 42(3/4)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Technological Usability in Mobile Networks: Gratifications and Risks Related to Using Whatsapp
—Emílio José Montero Arruda Filho & Naiara Silva Ferreira [] []
The Negative Impact of Deviant Imagery on Consumers’ Intentions to Visit a Tourist Destination
—Philippe Duverger & Veronica L. Thomas [] []
The Best of Times: 30 Years of US Airline Service Quality
—Dawna L. Rhoades, Jr. Blaise Waguespack & Scott C. Ambrose [] []
Does Fandom Influence Marketing Executives’ Valuations of Sports Sponsorships? Insight from the French Soccer League
—Olivier Renier, Vassilis Dalakas & Joanna Melancon [] []
Taking Stock and Moving Forward: A Case for Organizational Theories in Service Quality Research
—Abhishek Vashishth, Manu Prasad, Padmavathi Shenoy & Jitesh Mohnot [] []
A Sales Approach to Key Account Management (KAM): Toward a Unified View of KAM Deployment and Operationalization
—Reza Fazli-Salehi, Ivonne M. Torres & Miguel Ángel Zúñiga [] []