Services Mar Quart

Introduction

Services Marketing Quarterly, 42(3/4)

INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs


Technological Usability in Mobile Networks: Gratifications and Risks Related to Using Whatsapp
Emílio José Montero Arruda Filho & Naiara Silva Ferreira [] []

The Negative Impact of Deviant Imagery on Consumers’ Intentions to Visit a Tourist Destination
Philippe Duverger & Veronica L. Thomas [] []

The Best of Times: 30 Years of US Airline Service Quality
Dawna L. Rhoades, Jr. Blaise Waguespack & Scott C. Ambrose [] []

Does Fandom Influence Marketing Executives’ Valuations of Sports Sponsorships? Insight from the French Soccer League
Olivier Renier, Vassilis Dalakas & Joanna Melancon [] []

Taking Stock and Moving Forward: A Case for Organizational Theories in Service Quality Research
Abhishek Vashishth, Manu Prasad, Padmavathi Shenoy & Jitesh Mohnot [] []

A Sales Approach to Key Account Management (KAM): Toward a Unified View of KAM Deployment and Operationalization
Reza Fazli-Salehi, Ivonne M. Torres & Miguel Ángel Zúñiga [] []